Privacy Policy

TrendyDenki Company Limited (hereinafter referred to as "we", "us", "the company", or "TrendyDenki") respects the privacy rights of anyone using the company's website and mobile application or registering to use the services or online content of TrendyDenki, including but not limited to our partner's products and services (hereinafter referred to as "services"). We ensure that the personal data collected, transmitted, stored, and used will be processed in accordance with the provisions of the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of the Hong Kong Special Administrative Region) (hereinafter referred to as "the Ordinance"). If you provide personal data to us, it is deemed to agree to this privacy policy.

The term "personal data" has the meaning as interpreted in the Ordinance.

Purpose and Use of Collecting Personal Data

You do not need to provide any personal data to browse or use this website and mobile application. When you register to use our services or online content, we will collect your personal data to provide you with services. You can refuse to provide personal data to us, but in this case, we may not be able to provide you with services. By providing personal data, you agree to our use of your personal data as stated in this privacy policy.

The personal data collected by TrendyDenki from you may be used for the following purposes (including but not limited to):

  • Identify your identity and any account you open
  • Provide services to you
  • Verify identity
  • Determine and verify your eligibility for discounts and promotions on goods and services
  • Process applications and update partner products and services on your behalf
  • Handle insurance claims for partner products and services on your behalf
  • Handle payment instructions related to services or recover debts for you
  • Allow the website to store your personal data to avoid re-entering relevant data every time you purchase or update products
  • Process orders, issue invoices, and fulfill orders
  • Directly promote our services (see "Direct Marketing" section)
  • Directly promote the products and services of our business partners (see "Direct Marketing" section)
  • Design services for you
  • Conduct market research, statistical analysis, and behavioral analysis
  • Conduct program viewership surveys and analysis
  • Analyze customer data and analyze your shopping preferences
  • Allow you to choose to participate in interactive features of the services we provide for you, including identifying your friends, communicating with them, and sharing your shopping experience
  • Recommend our services or products or services you are interested in
  • Design our website and content to cater to your specific preferences
  • Provide customer service to you
  • Handle your complaints and account inquiries, claims against the company or any party, and/or litigation
  • Prevent and deter fraud
  • Disclose for audit purposes
  • Disclose in accordance with applicable laws, rules, and regulations
  • Any other purposes directly related to the original purpose of collecting personal data

Types of Personal Data Collected

The personal data collected by TrendyDenki may include (but is not limited to):

  • Your personal and contact information, such as name, gender, date of birth, ID number, phone number, social media links, email address, residence, mailing address, and/or billing address;
  • Your business information, such as the name of the company and title;
  • Your account information, such as the first 6 digits and last 4 digits of the credit card account number or user account;
  • Details of your payment transactions with TrendyDenki;
  • Your household income and personal interests;
  • Data from your computer or mobile device, such as IP address, real-time location data, browser settings, browsing history, and/or other internet logs; and
  • Phone numbers and email addresses contained in your phone book (when you use the interactive features of the services we provide for you). We will notify you when you accept our services. When you provide data to us, you confirm that you have obtained consent from the contacts in the phone book.
  • We may access, use, and/or process your biometric identification data, including but not limited to fingerprints and facial images stored on your mobile device or other devices, for identity verification purposes. However, we will not collect or store such data.

Confidentiality, Disclosure, and Security of Personal Data

The personal data collected and held by TrendyDenki about you will be treated confidentially. However, if it is necessary to fulfill legal obligations as required by law, or to provide services to you, or to execute the original purpose of collecting personal data or a directly related purpose, the company may disclose such data to the following persons (whether they are in Hong Kong or outside Hong Kong):

ally necessary, the company will transfer personal data to places outside the Hong Kong Special Administrative Region to achieve the purpose of collecting such data or purposes directly related to it. Any relevant data transfer will comply with the provisions and constraints of the ordinance.

Retention of Personal Data

If you choose or provide a user ID, password, or any other information as part of our security procedures, you must treat such information as confidential and not disclose it to any third party. If your mobile number is used for account login, you should ensure timely updates by logging into your account in "Account Information" when your mobile number is changed or returned to the mobile operator. This is crucial to ensure that your account information is not accessed by a third party who may have obtained the right to use the mobile number you returned. You are responsible for protecting your account in this specific way. We assume no responsibility for this.

Unless required by law, Hong Kong Television will only retain personal data until the original purpose of collecting personal data is achieved or directly related to it.

Direct Marketing

TrendyDenki may use the personal data collected from you to send messages, offers, promotions, and market quotations. In this regard, the company needs to obtain your consent. We may contact you through email, mobile app notifications, social media links, SMS, text/image/video messages, phone, or mail. The company holds your name, email address, phone number, contact address, social media links, product and service portfolio data, transaction patterns and behaviors, browsing history, program viewing habits, personal interests, and can use this information for direct marketing of our services, as well as products and services of our business partners or advertising partners, or product or service categories of TrendyDenki merchants, including but not limited to food and beverages, groceries, household items, personal care and health, skincare and cosmetics, maternity and baby products, pet supplies, electronics, household furniture, entertainment, sports travel, toys books, telecommunications, media and entertainment, fashion and clothing, jewelry, luxury goods, insurance and financial product categories, vehicles, real estate, government information and services, and seeking donations or contributions for charitable, cultural, public welfare, or health and fitness purposes.

If you do not wish to receive any direct marketing communications from us and our partners, you can update your preferences at any time through your registered account or the unsubscribe link we provide. After receiving your notification, we will stop using your personal data for direct marketing purposes and will not charge you for this.

Use of Cookies

Cookies are small text files stored on your computer (or other electronic devices) when you access the company's website and mobile application. We use cookies on this website to:

Identify you when you browse this website and mobile application Obtain information about your preferences, browsing and online behavior, and internet usage Continuously track items stored in your shopping basket and assist you through the checkout process Conduct research and statistical analysis to help us improve our services and better understand visitor requirements and interests Provide advertisements tailored to your personal interests, and more effectively implement our, business partners, and advertisers' promotional and advertising plans Enhance your online activities and provide a better experience Strengthen security measures

The data we obtain from cookies may not contain your personal data. Although we may obtain data from your computer or other electronic devices (such as IP address, browser settings, browsing history, and/or other internet log data), we may not necessarily be able to identify you. As the non-personal data is mixed with personal data, for the purposes of this privacy policy, we treat such data as personal data. In some cases, we may collect your personal data, but it must be voluntarily provided by you by filling out an online form, or when you purchase goods or use services on our website and mobile application.

If you do not allow the use of cookies, you can adjust it on your internet browser and electronic device. If you disable cookies, please be aware that you may not be able to use some features of our website and mobile application.

Linked Websites

This privacy policy statement applies only to the company's website and mobile application. Our website and mobile application may contain links to other websites and web pages. Whenever you activate any of these linked websites, such as clicking on any advertising client's link column, you have left our website and mobile application; and any personal data or any other data you provide after leaving our website and mobile application to any other group is beyond the control of the company. You bear all risks of browsing or using other websites.

Access and Correction of Personal Data

If you have any questions about TrednyDenki's privacy policy, or wish to access or correct personal data, you can notify us in writing at the following address:

3 Hoi Shing Road, Tsuen Wan, New Territories, Hong Kong TML 28/F C2

In accordance with the ordinance, the company reserves the right to charge you a reasonable fee for the relevant data access request.

This privacy policy is regularly reviewed and updated on the website. Last updated: October 2021.